Airbnb Aims To Get More Social With Acquisition Of Q&A Startup Localmind

Airbnb is announcing that it has acquired Localmind, a startup that allows users to post questions about specific locations, which are then answered in real time by by local experts. Airbnb has acquired the company's three-person team and its technology. Apparently Localmind will be working on some sort of "social initiatives." Co-founders Lenny Rachitsky and Beau Haugh were pretty vague when I asked what those initiatives will entail, because they didn't want to "spoil the surprise." They did talk about the idea of a "social object" that companies can create interactions around ? on Airbnb, that social object is the trip. So I can imagine Airbnb adding social features to the trip-planning experience.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/tfA9LggiNkI/

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