Cut The Rope-Maker ZeptoLab Score A Deal To Come To Kids? Meals Near You

In another sign that mobile games are challenging or usurping other mediums like cartoons for creating powerful childrens' brands, Russia's Zeptolab just signed a deal with Burger King to bring their Om Nom character from Cut The Rope into kids' meals next March. Cut The Rope will have six toys in kids' meals next year. For its part, Zeptolab is creating a new game with six levels that goes along with the toys. The company isn't sharing terms of the deal except to say that it's a "marketing" partnership, which probably means that there is no licensing revenue. It's likely just a pure promotional agreement.

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