Your reputation is fragile. A positive reputation can take months or years to establish, but can be tainted overnight if you don?t consistently monitor your online presences and the buzz around your name. If you?re not careful, a negative reputation can cause you to lose thousands of dollars.
Reputations directly affect a professional?s success. It could be the single factor that determines whether or not a renter signs a lease. You need to be concerned about how you?re portrayed in the online rental community because your reputation is permanent, encourages renters to work with you, and lets you learn what you need to improve on.
However, your reputation isn?t only under your control; it?s also in the hands of renters. Renters are talking about your business, sharing experiences, and influencing other renters both online and offline. While negative criticism can?t be erased, you can still salvage your image and convey a respectable, considerate professional.
Renters are looking to work with the most honest and credible people in the rental industry. In this guide, you?ll learn how to build, protect, maintain, and monitor your reputation. A poor reputation can make or break your career, so it?s worth every ounce of your effort.
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