The International Equestrian Federation (FEI) has signed a new four-year contract it says will ensure global distribution of its major equestrian events to television audiences worldwide.
The deal is with IMG Media, a division of the global sports, fashion and media company IMG Worldwide. The contract runs through the end of 2014.
The renewed agreement covers the distribution of broadcast rights to FEI flagship events such as the FEI World Equestrian Games 2014, the FEI European Championships in 2011 and 2013 in the Olympic disciplines of jumping, dressage and eventing, the finals of the Rolex FEI World Cup Jumping and the Reem Acra FEI World Cup Dressage through 2014 outside European Broadcasting Union (EBU) territories.
The FEI recently signed a new four-year contract with the EBU that will run through to the end of 2014, guaranteeing television coverage of equestrian sport in and around Europe.
The new IMG contract also covers worldwide broadcast distribution of the FEI?s prestigious and successful annual series including Nations Cup Jumping, World Cup Jumping, World Cup Dressage Western European League and the HSBC FEI Classics in Eventing.
Carsten Couchouron, FEI executive director of commercial affairs, welcomed the renewed contract with IMG.
?Our co-operation with IMG is a key element of our overall broadcast media distribution strategy.
?IMG is the world?s largest independent distributor of sports programming and they have a physical presence in more than 30 countries and daily contact with thousands of international broadcast media.
?We are convinced that this is the best route to maximise global exposure of equestrian sport and bring it to an even bigger audience.?
IMG Media president Michel Masquelier added: ?Equestrian sport is a first-class property and IMG is proud to be associated with the FEI. Together we will bring its media coverage to new heights.?
###
Source: http://www.oregondressage.com/news/2011/fei-signs-international-broadcasting-deal/
rascal flatts weather dallas higgs boson transgender simply hired
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.